LEGO - Serious Play with Big Ideas
Everyone knows those primary-coloured bricks and figures are lots of fun to play with (and much less fun to accidentally stand on in bare feet). So, out of intrigue, I signed up for a LEGO Serious Play workshop at the Rocketspark Digital Pop-Up Shop event. During our workshop, facilitated by Rob Bull of Plexus Consulting, I and four others tried out the programme to consider elements of exceptional customer experience. The point is to think metaphorically and use the pieces to represent your id...December 2, 2020
Defining your Unique Value Proposition
đ¤ Why should a customer choose you? Unless your product or service is entirely new, cutting-edge and in hot demand, itâs likely that your customers have choices. Maybe a lot of choices. Stand out to make your offering more attractive in some way by defining your UNIQUE VALUE PROPOSITION (or unique selling point) and making it crystal clear to your audience. A good place to begin is by asking yourself: âĄ What do you do DIFFERENTLY? âĄ What do you do BETTER? âĄ How do you ADD VALUE? âĄ...September 4, 2020
Are You Making This Mistake with Emails?
Be honest. Are your emails all about you? Itâs an easy trap to fall into - and you may not even realise you're doing it - but you're probably not engaging your readers. Truth is, your readeris likely going about their busy day, with an in-box chock-full of messages, and doesnât care too much about whatâs going on with you. Sorry. đ¤ˇââď¸ âĄThey do, however, care quite a lot about THEMSELVES. âĄ So, try turning things around by making your message all about your reader. Itâ...September 2, 2020
Copy or Content?
đ¤ Do you need copy or content? Whatâs the difference anyway? I could probably talk for quite a long time about it, but instead, the very quick version is this: âĄCOPY = CONVERT Copy is strategic, persuasive writing thatâs designed to convert, so youâll find this type of writing on landing pages, email sequences, websites and sales pages. âĄCONTENT = CONNECT Content is designed to add value, build your brand, establish credibility and move your audience through the KNOW-L...September 1, 2020
2020 Vision: A free 8-step marketing plan to help you see next year more clearly
The end of the year is a great time to reflect on whatâs been and look ahead to whatâs yet to come. For most businesses, that process includes updating the marketing plan for the year ahead (or, for many small businesses, finally getting around to writing the marketing plan). A lot can happen in a year - trends come and go, attitudes change and what once was hot, is suddenly not. Which makes this the perfect time to re-evaluate, figure out what went well in 2019 and take note of what didnâ...December 17, 2019
The Art of Conversation - what the 1950s can teach us about social media
I recently came across one of those quaint old etiquette guides from back in the days when manners mattered and people were so keen to learn how to avoid causing offence that theyâd buy a book on the subject. As I glanced through an article on the art of conversation, which was clearly written with cocktail parties and formal dinners in mind, I was struck by how entirely relevant the guidelines are today, in the age of social media. Letâs take a look: 1. Listen more than you talkThis is s...August 14, 2019
What to Expect When Hiring a Copywriter
So, youâre thinking of hiring someone to write for you. Maybe your website has gone off the boil, you donât have time to write your own blog or youâve got a big report or presentation looming and donât even know where to begin. There are lots of reasons why seeking professional help with the writing of your marketing communications is a great idea: Youâre busy and your time is better spent running your business than agonising over how to write what you want to say. If youâre not a...July 30, 2019
Keeping It Real - 4 ways to avoid harming your brand
The term âwoke-washingâ has been bandied about quite a bit in marketing circles recently. In a nutshell, âwokeâ is urban slang, meaning social and environmental awareness, and âwoke-washingâ describes the unfortunate phenomenon of brands not living up to their activism marketing PR in practice. Consumers are savvy; they want to know where and how their beef was raised, whether their favourite snacks contain palm oil and that their shirt wasnât made by children in a Bangladesh swea...June 28, 2019 Posts 1-8 of 8 | Page