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2020 Vision: A free 8-step marketing plan to help you see next year more clearly

The end of the year is a great time to reflect on what’s been and look ahead to what’s yet to come. For most businesses, that process includes updating the marketing plan for the year ahead (or, for many small businesses, finally getting around to writing the marketing plan). A lot can happen in a year - trends come and go, attitudes change and what once was hot, is suddenly not. Which makes this the perfect time to re-evaluate, figure out what went well in 2019 and take note of what didn’...

December 17, 2019

The Art of Conversation - what the 1950s can teach us about social media

I recently came across one of those quaint old etiquette guides from back in the days when manners mattered and people were so keen to learn how to avoid causing offence that they’d buy a book on the subject. As I glanced through an article on the art of conversation, which was clearly written with cocktail parties and formal dinners in mind, I was struck by how entirely relevant the guidelines are today, in the age of social media. Let’s take a look: 1. Listen more than you talkThis is s...

August 14, 2019

What to Expect When Hiring a Copywriter

So, you’re thinking of hiring someone to write for you. Maybe your website has gone off the boil, you don’t have time to write your own blog or you’ve got a big report or presentation looming and don’t even know where to begin. There are lots of reasons why seeking professional help with the writing of your marketing communications is a great idea: You’re busy and your time is better spent running your business than agonising over how to write what you want to say. If you’re not a...

July 30, 2019

Keeping It Real - 4 ways to avoid harming your brand

The term ‘woke-washing’ has been bandied about quite a bit in marketing circles recently. In a nutshell, ‘woke’ is urban slang, meaning social and environmental awareness, and ‘woke-washing’ describes the unfortunate phenomenon of brands not living up to their activism marketing PR in practice. Consumers are savvy; they want to know where and how their beef was raised, whether their favourite snacks contain palm oil and that their shirt wasn’t made by children in a Bangladesh swea...

June 28, 2019 Posts 1-4 of 4 | Page