Copy and content each have different roles to play - which do you need?
🤔 Do you need copy or content? What’s the difference anyway?
I could probably talk for quite a long time about it, but instead, the very quick version is this:
⚡COPY = CONVERT
Copy is strategic, persuasive writing that’s designed to convert, so
you’ll find this type of writing on landing pages, email sequences,
websites and sales pages.
⚡CONTENT = CONNECT
Content is designed to add value, build your brand, establish
credibility and move your audience through the KNOW-LIKE-TRUST journey
(think: blogs, e-books, guides, helpful social media posts, round-ups,
There’s definitely some overlap between the two, but CONVERT/CONNECT is probably the easiest way to remember which is which.
So, now you know. 😉👍