Customer-centric, benefit-led copywriting that helps
your brand stand out.
Showcase your business
The website has morphed from an online company brochure into a living, breathing being with a blog page for a heart. Search engines dictate that fresh, new, well-written content should be regularly uploaded and the right keywords need to appear in the right places.
Whether or not you’ve already got a web strategy, I’ll work with you to determine what you want to achieve and who your audience really is. From there, I’ll write tailored, compelling content that provides useful answers to the burning questions that made people Google you in the first place.
Boost your online presence
People (and Google bots) love fresh, original content and both can tell the difference between good and bad. Well-written blogs boost your online presence, build brand recognition and help you to establish a reputation as an expert in your field.
Whether you want to inform, entertain, engage, enlighten or amuse, I'll produce writing that will get the message across in your brand's own unique voice.
Keep your brand at the forefront
Regular newsletters and e-bulletins are a great way to keep your brand at the forefont of your customers' minds but it's important to do it right.
Stay customer-focused to have people clicking ‘open’ instead of ‘delete’ by offering advice, insights, special offers or entertainment and try to avoid a sales pitch style.
I can help you create newsletters people look forward to receiving.
Bang for your buck
Print collateral can be expensive so it's especially important to get it right the first time. I can help to ensure your brochures and marketing materials achieve your communication goals and that you get maximum return for your budget.
Writing for results
If you've got a presentation coming up and are struggling to put your ideas in order, I can transform your notes and scribbles into an engaging talk with a slick set of slides to match.
Let me work my magic on your reports and proposals to make them punchy, engaging and downright gorgeous.
Read all about it
When you've got something to say that deserves to make the papers, crafting an expertly-written media release boosts your chances of making it into print or onto the airwaves.
Journalists receive a lot of press releases and are old pros at deciding within the first couple of sentences whether something is truly news-worthy.
Let me work with you to draft a release that practically writes the article for them and is therefore more likely to get picked up.
'Write without fear. Edit without mercy.'
Spelling mistakes, poor grammar and errors can easily undermine whatever message you're trying to convey and more than 60% of people surveyed say they're put off by poor writing.
Professional proofreading and editing can not only catch pesky mistakes but also offer valuable suggestions on how to improve your writing in terms of tone, clarity and style.
Let's do good together
I'm a huge fan of nonprofit organisations, social enterprises and people who help others.
Ask about special rates for deserving causes and let's do good together.